Who's Ready for Their Best Summer Yet?

by Jala Harris 21. June 2012 17:09

Goodbye Spring and HELLLO Summer! 

In honor of the summer season, we will be bringing you a series of summer blog posts, courtesy of Gainesville Magazine. In its most recent issue, Gainesville Magazine has put together a "Summer Hot List" and we are sure glad they did!

Starting next Wednesday, and for the following 11 weeks, we will be covering each item on their list, including great picnic spots, nearby get-a-ways, golf tips, exercise alternatives to beat the summer heat, the perfect burger, and so much more.

So, who's ready to have their best summer yet? Check back next Wednesday for the Summer Hot List's "Sweetest Spots to Picnic." And while you're at it, Gainesville Magazine would love it if you would "like" their Facebook page!


Our Haile Plantation office does it again!

by Jala Harris 19. June 2012 15:59

June 14, 2012



James Parrish
Coldwell Banker M.M. Parrish, Realtors
5110 SW 91st Drive
Gainesville, FL 32608

Dear James:
It is an honor to announce that Coldwell Banker M.M. Parrish, Realtors (0003) has distinguished itself by achieving the following recognition for May 2012 performance, from among the 467 COLDWELL BANKER® affiliate offices throughout North America in Office Size Category 11-20 Sales Associates / Representatives:

Rank                      Award
11                            Top 20 Offices by Office Size Category - Total Units

Coldwell Banker Real Estate LLC prides itself as being a leader within the real estate industry, by combining a strong sense of tradition with innovative advances in technology and communication. This could not be achieved without the fortitude and hard work of companies such as Coldwell Banker M.M. Parrish, Realtors (0003), working hand-in-hand with the Coldwell Banker Systems and tools.
Best Regards,

Please extend my congratulations to your entire office staff, and I wish you prosperity throughout 2012.

Home Insurance Replacement Cost

by Jala Harris 18. June 2012 16:18


Focus on the Cost to Rebuild Instead of the Purchase Price
A common mistake when homeowners are researching insurance quotes is that they often use the purchase price of their home to determine the dwelling value. The purchase price of your home (or market value) includes the land on which the home resides, as well as market inflation. For that reason, your dwelling coverage should always reflect the replacement cost (cost to rebuild) rather than the market value or purchase price.
Assume two identical houses are built - one in the thriving suburbs and the other in a depressed neighborhood. The amount of property protection for the dwelling should be the same, as the cost to build the two houses was also the same. Your insurance company is not insuring the lot on which your house resides, but rather the structure of your home.
Insurance agents use a replacement cost calculator to generate the correct replacement cost. When consulting with your agent explain your home in extensive detail regarding the year the home was built, the square footage of the home, the number of bedrooms and bathrooms, details regarding the kitchen, if there is a fireplace, etc.
Most replacement cost policies require a certain percentage (typically 80%) of the replacement value to be carried at all times. If you carry less than the required percentage, you may be responsible for a percentage of a partial loss. It is recommended you insure your home for 100% of its replacement cost, which will ensure the ability to rebuild the entire house in the event of a total loss.
This article was provided by McGriff-Williams Insurance Agency. McGriff-Williams is a Gainesville insurance agency that specializes in homeowners insurance, automobile insurance and business insurance.

Kids Give Advice on How To Be A Great Dad!

by Jala Harris 15. June 2012 19:40
Courtesy of: NPR's "Wait Wait" Blog
Published: June 14, 2012
By: Ian Chillag

From our How To Do Everything podcast:

Listener Daniel is about to become a father for the first time, and for some reason, he called us for advice. So we went to the people who know parenting better than anyone else: Kids. We visited Ms. Strieter's first grade class at the South Loop School in Chicago, Ill., to find out how to be a great new dad.


Ed Crapo with this month's Leader Insight

by Jala Harris 14. June 2012 19:02

This month's Coldwell Banker Commercial "Leader Insight" interview is with Ed Crapo, the Alachua County Property Appraiser.


Leader Insight is a video podcast interview of the top business leaders from in and around Alachua County. The interviews range from fun natured, out of the box, personal questions to questions about their industry, their view on local business issues, how they got started in business, and their advice on how to achieve success in life and in business.

Ed can be reached at 352-374-5230 or edcrapo@acpafl.org. You can also check out other Leader Insight video podcasts by clicking HERE!

Coldwell Banker CMO Mike Fischer and The Value of a Home

by Jala Harris 14. June 2012 17:43

Coldwell Banker Blue Matter
Published: June 12, 2012

Forbes recently sat down with Coldwell Banker CMO, Mike Fischer, to talk about our new campaign. But they did more than just ask about the highlights. They wanted to know why Coldwell Banker Real Estate was putting emphasis on home value beyond just the numbers. I love the line that Forbes editor, Jennifer Rooney, put as an intro to her video interview with Mike. She wrote:

Home prices are the lowest in 10 years. Mortgages are more affordable, but tougher to get. Economic uncertainty persists.
But home is and always will be where the heart is, and that transcends the dollars-and-cents mechanics of home ownership. Coldwell Banker wants to remind you of that-and that it should be your go-to real estate company in a sea of competitors-in its latest ad campaign. 

That is what the Value of a Home campaign is all about. That's what owning a home is about although we lose sight of that in the alarming headlines and home value craziness that has permeated the industry today.

Find out what consumer insights helped form this campaign and how Coldwell Banker Real Estate is seeing it impact the market in the interview below:

What Do You Know About "Power Greed Syndrome?"

by Jala Harris 12. June 2012 20:47

This month's Coldwell Banker Commercial "CRE Insights" podcast is about a very serious Real Estate disease known as "Power Greed Syndrome" or PGS. PGS is when distressed sellers and landlords receive a great offer and begin negotiating for more money and better terms, eventually killing the deal.

Commercial Real Estate (CRE) Insights consist of a series of informative video podcasts summarizing all things important in commercial real estate, both nationally and locally. Each segment is different, but one thing remains the same....they are informative and educational.
So, check out the newest podcast above and find out what PGS is, how to diagnose it, and how to cure it!

Gainesville Residential Market Continues to Look Up!

by Jala Harris 11. June 2012 19:22

More good news - things are continuing to look up!


The June Alachua County Pricing Reports for single family and attached products are now available, which offers a quick snapshot of our residential market in Gainesville. We generate these reports every 30 days to assist our sales team in discussions with buyers and sellers. Please don't hesitate to contact us if you have any questions about the data presented in the reports.

For single family residential properties, our market continues to improve compared to the same period last year.

Our active inventory has dropped over 18% from 1640 to 1335 homes for sale in early June. Our total pending sales have increased over 31% from 328 to 431. Of the total pending sales, the number that have gone pending in the past 30 days has increased almost 30% from 168 to 218, and most of this large increase has occurred between the $100k and $250k price points. Our 'Months Supply' has improved (dropped) by almost 38% from 9.8 months last June to 6.1 months this year. Activity levels are considerably higher than this time last year. 

Hence, our sales team is very busy, and we're beginning to see more buyers competing for well-positioned properties (yay!).

You may always access the latest pricing reports from our homepage as well.

Compelling Results from Coldwell Bankers American Desire to Own Survey

by Jala Harris 8. June 2012 19:13

Coldwell Banker Blue Matter
Published: June 7, 2012
By: Dr. Robi Ludwig

When I decided to partner with Coldwell Banker on a survey about how Americans feel about home ownership, I was intrigued by what we might find. What we found didn't surprise me as much as it confirmed my working hypothesis: that homeownership is still something the vast majority of Americans seek.

Human beings are hard-wired to want to own things; we are by nature territorial beings, and we see this from an early age when children declare something as "mine." Moreover, we have a deep desire to feel rooted and that's what home ownership provides; your home gives you a sense of security, comfort and safety. We are also social creatures and rooting ourselves in a community makes us feel that we are a part of something bigger than ourselves.

Below are some of the results from our survey that I found most compelling and wanted to share:

· 95 percent of Americans feel it's important for their children to own a home someday. Of that, 74 percent feel it's absolutely essential / very important.

· 94 percent of homeowners agree that they are glad they own a home.

· 85 percent of Americans agree that they always dreamed of owning a home.

· 78 percent of homeowners agree that owning a home is one of their greatest achievements.

· 83 percent of renters agree that they want to own a home someday.

Is owning a home someday one of your goals? Or, if you already own your home, do you consider it one of your greatest achievements? I'd love to hear your thoughts.

A psychotherapist with more than 20 years of treating patients in both clinical and private practice, Dr. Robi Ludwig is also regular expert news contributor, providing her insight on psychological issues and the complexity of the human condition.

100 Things to Love about Gainesville - Week 13

by Jala Harris 8. June 2012 15:13


We love our community, and with inspiration from The Village Journal, we would like to share with you some of the many reasons we think Gainesville is the best community in which to live, work and raise a family. Please check back weekly for more things to love.

61. According to Amazon, Gainesville ranked 8th among the most well-read in the country. This list ranks cities over the past year, based on sales of books, newspapers and magazines.

62. Innovation Square at the University of Florida. This project feature 1 million square feet of retail, residential and restaurant space, a place to meld the University of Florida with the innovation of the Gainesville business community.

63. Havana's Downtown Cigars.Step into old-world sophistication in the heart of downtown Gainesville and enjoy over 150 varieties of premium cigars.

64. Shands Hospital for Children at the University of Florida has been recognized among the nation's best. The hospital ranked very highly in seven medical specialties in the 2012-13 U.S. News "Best Children's Hospitals."

65. Pelican Brothers Food Truck.Gourmet food on the go, follow the truck on Twitter to catch its current location and menu updates. The truck travels all around Gainesville and the downtown area.