Navigating Today's Market

by Jala Harris 29. March 2012 16:13

This article courtesy of Bonnie and Ralph Cameron

This year could be one of the most challenging as well as one of the most exciting years for home sellers and buyers we have seen since entering the real estate business in the late 70's. There have been years when the market has been tumultuous but not where it appears to have affected our entire economy as it still does today. Today's market requires us to constantly step outside the box and find new ways to help you solve your real estate needs. We need to continue to focus on the challenges 2012 brings and keep them in their proper prospective.

The exciting news for both buyers and sellers is that interest rates are still at an all time low. New financing options such as Home Affordable Refinance Program (HARP) offer alternatives to homeowners. HARP is a federal program that makes it possible for homeowners with little or no equity in their homes to refinance their mortgage loans at lower rates to save money. It is a temporary program scheduled to end on December 31, 2013.

For single family residential properties, our market continues to improve compared to the same period last year. Our active inventory has dropped 16% from 1635 to 1377 homes for sale in early March. Our total pending sales have increased 23% from 267 to 328. Of the total pending sales, the numbers that have gone pending in the past 30 days has increased 12% from 164 to 183. And our 'Month's Supply' has improved (dropped) by 25% from 10 months last March to 7.5 months this year. Activity levels are considerably higher than this time last year. We continue to watch closely as our local market shows signs of improvement.

Our biggest challenge is Shadow Inventory homes which are defined as homes at risk of going into default or already owned by the banks that could come onto the market at any time. Based on Core Logic's report of March 21st, Mark Fleming, chief economist for Core Logic is quoted as saying: "Almost half of the shadow inventory is not yet in the foreclosure process. Shadow inventory also remains concentrated in States impacted by sharp declines and states with long foreclosure timelines." Florida is ranked at the top of shadow inventory states.

We continually stay disciplined and focused in our actions and stay abreast of the changing real estate market to better serve you. We encourage you to call or e-mail us to help with any of your real estate needs.

Thinking about buying or selling? Cameron's...Make it Happen!

Joanne Lawlor Joins Our Team!

by Jala Harris 28. March 2012 21:14

We are pleased to announce that Joanne Lawlor has joined our team. Joanne was affiliated with our company for almost 15 years, and after a brief period with another broker, has returned 'home'. Joanne specializes in residential sales in the Gainesville and 'Lakes Area'. It is a real pleasure to work with Joanne, and we are excited for the opportunity to welcome her back.


Whether you are looking to buy or sell, understanding local market conditions is important. Call one of our Realtors for a personalized and confidential consultation to discover how the Gainesville Real Estate market effects you.

Meet the New coldwellbanker.com - Pocket Edition

by Jala Harris 27. March 2012 14:09

Coldwell Banker Blue Matter
Published: March 26, 2012
By Gustavo Gonzalez

I don't know if it's just me but doesn't it seem like technology and innovation seem to operate in dog years? What happens in a calendar year or two is really more like 7 and 14 years worth of new technologies, data infrastructure, social networks, mobile devices, enhancements, software, so on and so forth. I might be exaggerating a tad bit (am I?) but we all know that "things" are moving lightning fast and consumers are expecting their favorite brands to offer experiences that are in lock-step with what's new and relevant. Fall a step or two behind and they'll keep moving without looking back.

In 2008 we became the first national real estate brand to launch a version of our website tailored specifically for mobile devices. With the boom of applications for smartphones and tablets, many in the industry prophesized that mobile web browsing would go by the wayside but our numbers and recent industry data suggest that the complete opposite is true. In 2011, we saw a 111% year over year increase in visits to our mobile websites*. Microsoft Tag released an infographic last year that stated that by 2014, mobile internet usage should overtake desktop internet usage. Yes, the app and mobile website will coexist and play a major role in our lives for the foreseeable future.

With all this mind, we've gone ahead and completely overhauled our mobile website offering to better align them with our other platforms. They're easier to use and navigate, they look better and have new functionality that only the Coldwell Banker brand can offer to home shoppers. Here's some of what we've done:

1. Completely redesigned navigation and look & feel for a better user experience. It looks and works GREAT.
2. Integrated tens of thousands of listing, agent, office, spotlight and community videos from Coldwell Banker On Location
3. Ability to share agents, listings and offices on the top Social Networks
4. Added a "Search Nearby" feature
5. Created unique separate experiences for touch devices like the iPhone and Android and non-touch devices like the Blackberry
6. Added the ability to search by map and more!

Simply type coldwellbanker.com into your mobile device's browser and we'll do the rest. We'll serve up a website tailored specifically for your device as well as millions of listings, well over 80,000 agents, thousands of videos and a whole lot more. Check out our promo video below and happy home searching!

100 Things to Love About Gainesville- Week 7

by Jala Harris 26. March 2012 16:22
Nothing is more important to Coldwell Banker M.M. Parrish Realtors than our community. Our business IS our community. Although our Sales Associates come from many different backgrounds and many different walks of life, our company is a family that is just a small part of this community we love! With inspiration from The Village Journal, we would like to share with you reasons why we love Gainesville. Please check back weekly for more things to love.

31. Santa Fe Teaching Zoo. The local Gainesville zoo is home to over 75 different native and exotic species of animals. The zoo is open 7 days a week and just celebrated the opening of a new play area designed for kids to mimic nature and play like animals.

32. The Swamp or also known as Ben Hill Griffin Stadium. Originally constructed in the 1930's and after several renovations is the largest stadium in the state of Florida, seating more than 88,000 fans. It is considered one of the toughest environments for a visiting football team, where only Gators come out alive.

33. Springs. Gainesville is surrounded by multiple natural springs which are perfect to cool off during the hot summer days. Some popular spots include Ichetucknee Springs State Park and Ginnie Springs Outdoors, both located a short drive to the north.

34. Gainesville ranked # 14 of "America's Top 25 Smartest Cities" by Portfolio.com in 2010. Over 28% of residents have spent some time in college or have an Associate's Degree, over 18% hold at least a Bachelor's Degree and over 19% hold a Graduate and/or Professional Degree.

35. Ironwood Golf Course. Gainesville's newly renovated 18-hole, par-72 championship golf course was named by Golf Digest as one of the best places to play.

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Todd Rainsberger is the Gainesville Sun's Business Profile Person of the week

by Jala Harris 19. March 2012 15:40

Please join us in congratulating Todd Rainsberger for being the Gainesville Sun's Business Profile Person of the week! You may click on the link below from Sunday's newspaper to read about how Todd went from TV 20, to the University of Florida's Athletic Department, to producer and commentator for ESPN, to a Diamond in the Amway business, to his current endeavor as an owner of Coldwell Banker M.M. Parrish Realtors.

Gainesville Sun Article - Todd Rainsberger

Todd Rainsberger can be reached at toddr@mmparrish.com or at 352-339-5533.

100 Things to Love About Gainesville- Week 6

by Jala Harris 17. March 2012 15:01
Nothing is more important to Coldwell Banker M.M. Parrish Realtors than our community. Our business IS our community. Although our Sales Associates come from many different backgrounds and many different walks of life, our company is a family that is just a small part of this community we love! With inspiration from The Village Journal, we would like to share with you reasons why we love Gainesville. Please check back weekly for more things to love.

26. Looking for a date? Gainesville was ranked #2 "Best Cities to Find a Date in 2012," by The Daily Beast in 2012. The city ranked high in the study's 3 main components, available singles, dating costs and mental and physical health.

27. Dudley Farm Historic State Park. Visit this authentic working farm west of Gainesville. The state park is listed on the National Register of Historic Place and demonstrates farm life through 3 generations of a local family.

28. Shopping. Visit the Oaks Mall or one the many outdoor shopping areas including Tioga Town Center, Thornebrook Village, Haile Village Center and Downtown Gainesville. Each location also has many dining options available. Great way to spend the weekend.

29. Florida School of Massage. Looking to start a career in massage therapy, Gainesville's own school of massage offers 40 years of experience in educating students in therapeutic massage. If you need a massage make an appointment at the student massage clinic for a discounted rate.

30. Micanopy. This popular town south of Gainesville was recently featured in the March 2012 issue of Southern Living in "Rediscover the Florida You Love." Micanopy is Florida's oldest inland settlement and features a quaint downtown lined with trees and shops to fill every antique and art enthusiast's dreams.

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100 Things to Love About Gainesville- Week 5

by Jala Harris 15. March 2012 14:36
Nothing is more important to Coldwell Banker M.M. Parrish Realtors than our community. Our business IS our community. Although our Sales Associates come from many different backgrounds and many different walks of life, our company is a family that is just a small part of this community we love! With inspiration from The Village Journal, we would like to share with you reasons why we love Gainesville. Please check back weekly for more things to love.

21. Bo Diddley Community Plaza located in the heart of Historic Gainesville. The plaza was renamed in 2008, after the death of a local rock & roll legend- Bo Diddley. From May to October you can enjoy free live concerts at the plaza every Friday night.

22. Nationally recognized heath care. Facilities include Shands Hospital at the University of Florida, Shands Children's Hospital, North Florida Regional Medical Center and the Malcom Randall VA Medical Center.


23. The Gainesville Community Playhouse at the Vam York Theater. One of the oldest community theaters in the state of Florida with their first play in 1927.

24. Possum Creek Park. This city park offers something for everyone including fields perfect for ballgames, flying kites or other sports. A trail around Possum Creek to enjoy the natural world and also a contemporary skate park.

25. Gainesville ranked #7 of the top 25 greenest cities in the U.S. by The Daily Beast in 2011. This study showed 34% of Gainesville residents think and act eco-consciously and over 63% of residents recycle.

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Walk with me for healthy babies

by Jala Harris 9. March 2012 16:01

I'm very excited to be a part of March for Babies this year and hope you will join the Coldwell Banker M.M. Parrish team!

Last week, Susan Parrish announced that my son James is going to be our team ambassador. For those of you that don't know James was born at 34 weeks, weighing only 5 pounds, 9 ounces. I feel his story is important to tell others how important every week is. How just 6 weeks early, even though we had no major complications at birth, we have faced development delays and slow growth. He spent his first few days of life in the special care nursery at North Florida Regional Hospital for extra monitoring.

Even after we left the hospital, it was a constant effort to make sure he was eating enough and still to this day he is small for his age, always remaining below the 10th percentile in weight. Although delays in his development didn't become real evident until he started day care. He was measuring 6-8 months behind some of the kids in his class in certain areas of development. He didn't crawl until he was almost 1, didn't walk until he was 19 months but his language was the most delayed. Our pediatrician referred us to the Early Intervention Program last year because of the language delay.

James is now a happy, almost 2 year old, who is beginning to blossom and step out of his shell. We are so proud that James is the Coldwell Banker M.M. Parrish Team Ambassador for March for Babies 2012. We would like to encourage all of you to join our team by clicking here http://www.marchforbabies.org/team/MMParrish. If you can't walk with us, please help the team reach our goal by making a donation. You can do that online as well. Or join the team at the company spirit station.

Thank you for helping us give all babies a healthy start!

 

Jala Harris
Marketing Associate
Coldwell Banker M.M. Parrish Realtors

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ALL NEW Coldwell Banker Commercial M.M. Parrish website!

by Jala Harris 8. March 2012 17:54
We are happy to announce that we have completed construction on our new Coldwell Banker Commercial M.M. Parrish website! When you have time, please peruse around and let us know what you think, good or bad. We hope the website, www.mmparrish.com/commercial, will be a source for your business, for your clients and customers, for our clients and customers, the media, public officials, and for the general public.



Get updated on:
· new listings,
· read interesting articles,
· learn tips and tricks from our CRE (commercial real estate) Insights podcast,
· learn what our business leaders say are the keys to success in life and business (Leader Insight podcast coming soon),
· find out when one of our team is teaching a commercial real estate seminar
or doing a speech in the area,
· download the latest office and retail leasing report,
· find out when the next Bergstrom Center for Real Estate Studies event is, and
· read our blog

Congratulations to Judy Boles!

by Jala Harris 6. March 2012 21:52

We want to congratulate Judy Boles for earning her FL Real Estate Broker license today. Judy's achievement is a testament to her focus and commitment to education and professionalism. Congratulations to Judy for her remarkable accomplishments.



Whether you are looking to buy or sell, understanding local market conditions is important. Call one of our Realtors for a personalized and confidential consultation to discover how the Gainesville Real Estate market effects you.