National Exposure via Prestigious Commercial Publication

by Jala Harris 21. September 2012 14:49

Beau Beery of Coldwell Banker M.M. Parrish Realtors was quoted in the September/October issue of Commercial Investment Real Estate, the magazine of the CCIM Institute. Please read his comments in "Fast Pitch," (Page 4, Bottom Left) or below. Congrats and thanks to Beau for this national exposure and impressive leadership!

How to Win Listings (and Influence People)

Sometimes the key to making a successful pitch is to make no pitch at all. "My partner and I are the leading commercial salesmen in our region ... and we've never done a listing presentation in our career," says Beau Beery, CCIM, CPM, president of Coldwell Banker Commercial M.M. Parrish Realtors in Gainesville, Fla."It is all about getting people to like you and has nothing to do with tools and fancy gadgets."

Beery honed this approach with the help of Dale Carnegie's bestseller How to Win Friends and Influence People. Carnegie encourages readers to become genuinely interested in other people, be positive, and use other peoples' names often in conversation, among other tips. "People want to work with their friends, so we just become everyone's friend," Beery says.

Before meeting with a prospective client or a fellow agent about a listing, Beery learns everything he can — not only about the property and surrounding area, but also about the person with whom he's meeting. "When you're in a midsize town, no more than two or three degrees separate you," he explains. Identifying these connections stokes the conversation, and getting other people to talk about themselves is the foundation of a successful meeting. "We arouse in the other person an eagerness to work with us," Beery adds.

After this initial conversation, Beery asks for a tour of the space and gives a quick assessment. Before he leaves, he always says: "I'll send the listing agreement." And they're happy to sign it, he adds: "You can't do that just by taking them on a walkthrough and breaking out an iPad."

Our Haile Office Does It Again!

by Jala Harris 18. September 2012 16:32


September 17, 2012

James Parrish
Coldwell Banker M.M. Parrish, Realtors
5110 SW 91st Drive
Gainesville, FL 32608

Dear James:
Congratulations! Coldwell Banker M.M. Parrish, Realtors has achieved the following recognition for August 2012 performance, from among the 462 COLDWELL BANKER® affiliate offices throughout North America in Office Size Category 11-20 Sales Associates / Representatives:

      Rank      Award
      16          Top 20 Offices by Office Size Category - Total Units

I am extremely proud of the achievements of Coldwell Banker M.M. Parrish, Realtors and honor you and your entire staff for your exemplary performance and dedication. An accomplishment such as this is no small task and you should be proud of your achievements and those of your staff.

Coldwell Banker M.M. Parrish, Realtors continues to be a distinguished member of the Coldwell Banker® family and I look forward to your future success.

Best Regards,


Exciting Announcement....

by Jala Harris 17. September 2012 15:01


Visit us at our new location
7515 W University Avenue, Suite 201
Gainesville, FL 32607

Let us help you Find Your Way Home.

New CRE Insights Video: "Determining Purchase Price Based on Required Return"

by Jala Harris 13. September 2012 19:53

Dear Customers and Colleagues:

We promise this episode of CRE Insights will be one of the most informative 6 minute videos you'll watch this year. Find out how to calculate the exact purchase price of an asset based on the rate of return you want to make. Whether you're a financial analysis guru or not, this short clip can be useful to you, your associates, or your clients on your next purchase.

Determining Purchase Price Based on Required Return

For more information, please feel free to contact Beau Beery, at 352.871.8324, or Todd Rainsberger, at 352.339.5533.

[Infographic] What Renovations Have The Best Resale Value?

by Jala Harris 12. September 2012 16:18

Coldwell Banker Blue Matter
Published: September 12, 2012
By Lindsay Listanski

It's the age old question for any home owner. Which renovation projects will help me when it's time to sell? Is it the kitchen? The bathroom? Hardwood floors? The debate goes on until now. And the results may not be what you would normally think.

This Infographic from does a fantastic job of proving all home renovations are not equal. Do any of the rate of return on these projects surprise you?

(Click to enlarge)
Renovations with the Best Resale Value

September 2012 Alachua County Market Activity Reports

by Jala Harris 11. September 2012 17:30

Please click HERE for the September 2012 Alachua County Market Activity Reports for single family and attached products. We generate these reports every 30 days to assist our sales team in discussions with buyers and sellers. Please don't hesitate to contact us if you have any questions about the data presented in the reports.

For single family residential properties, our market continues to improve compared to the same period last year. Our active inventory has dropped 16% from 1560 to 1318 homes for sale in early September. Our total pending sales have increased 42% from 241 to 342. Of the total pending sales, the number that have gone pending in the past 30 days has increased 46% from 107 to 156, and most of this large increase has occurred between the $50k and $250k price points, though we are beginning to see more activity in the local luxury market, too. Our 'Months Supply' has improved (dropped) by almost 43% from 14.6 months last September to 8.4 months this year. Our seasonal market typically begins to slow this time of year, but activity levels do remain considerably higher compared to this same period last year.

Our sales team is very busy, and we're beginning to see more buyers competing for well-positioned properties.

You may always access the latest pricing reports from the homepage of

Another Extraordinary Accomplishment for the Haile Office!

by Jala Harris 6. September 2012 16:22

September 1, 2012

James Parrish
Coldwell Banker M.M. Parrish, Realtors
5110 SW 91st Drive
Gainesville, FL 32608

Dear James:
It is my pleasure to announce that Coldwell Banker M.M. Parrish, Realtors has achieved the following recognition for July 2012 performance, from among the
462 COLDWELL BANKER® affiliate offices throughout North America in Office Size Category 11-20 Sales Associates / Representatives:

Rank                      Award
14                            Top 20 Offices by Office Size Category - Total Units

Your accomplishments have distinguished Coldwell Banker M.M. Parrish, Realtors. On behalf of Coldwell Banker Real Estate LLC, I applaud the success of you and your entire staff and look forward to honoring your achievements in the future.

I look forward to honoring your future success and wish you continued prosperity.

Best Regards,

Coldwell Banker M.M. Parrish adds Jeff Quigley & Sandra Lehrer!

by Jala Harris 4. September 2012 19:21

Please visit the following link for the Press Release announcing the addition of Jeff Quigley and Sandra Lehrer to the Coldwell Banker M.M. Parrish team! Jeff and Sandra are at the very top of the talent pool in the region, consistently being one of the Top Producers in the entire Association of Realtors. More importantly, however, they are known for their integrity, work ethic, and professionalism in the industry.

Please help us congratulate Jeff and Sandra.

You may reach them at:

Jeff Quigley

Sandra Lehrer

Successfully Navigating the Mortgage Process, Part 2

by Jala Harris 28. August 2012 21:49

The mortgage process has transformed due to the financial meltdown over the last few years. Our resident mortgage specialist, Sue Albritton with Coldwell Banker Mortgage, prepared a list of general guidelines and common issues to help you avoid the "Nightmare" mortgage experience you may have heard about online and from your peers. This is part 2 of this blog series, if you missed the 1st blog post click here.


Most common issues for delays or declines

  1. Less than 2 years of commission, bonus, overtime income and it is needed to qualify
  2. Unreimbursed business expenses from form 2106 on tax return offsetting income
  3. Undisclosed real estate owned (property taxes, insurance, and HOA costs must be factored into debt to income ratio)
  4. Less than 30 day YTD on pay stub
  5. Large deposits on bank statements
  6. Moving money between bank accounts
  7. Waiting too late in the process to liquidate and transfer investment and retirement account funds
Typical documents to have on hand before looking at homes
  1. Most recent 2 years W2's
  2. Most recent 2 years tax returns (if self employed see "Self Employment" section, make sure to sign/date all returns and include all pages and schedules)
  3. 2 most recent pay stubs (must show at least 30 day YTD earnings)
  4. 2 most recent bank statements (see "Assets" section for rules on bank statements)
  5. If using college as employment history, official college transcripts showing dates of attendance will be required

  1. Statements must include your name, the bank's name, 60 day transaction history, contain all pages including disclosures, should be printed directly from the bank's website, or if obtained inside the branch should be stamped and signed by the bank rep.
  2. All large deposits must be explained. A large deposit is considered to be any deposit over $100 that is not a payroll deposit. This is one of the number one contributors to closing delays and frustration for borrowers.
  3. To avoid headaches with explaining large deposits, it is best to transfer all home purchase money into your checking/savings account before you begin looking at homes. (Common money movements are transfers from investment accounts, retirement accounts, other checking/savings accounts, and gifts from family members).
  4. In order for an asset to be used for down payment, it must be in a liquid account. Liquid accounts include checking, savings, and money market accounts. Securities such as CD's, stocks, bonds, investment accounts, and retirement accounts must be liquidated and transferred into a liquid account.
  5. Gifts from family members for down payments are acceptable in most situations (consult your loan officer to see if your program allows a gift). If you're receiving a gift for down payment, it is best to deposit the gift funds into your account before looking at homes. If not, you and the gift donor will be required to complete a gift letter and the donor will have to provide a copy of the cancelled check or a bank statement to show the gift withdrawal.


  1. In order for your income to qualify, you must provide a pay stub with at least 30 days YTD history. This applies for all loan programs.
  2. Offer letters or signed employment contracts are no longer accepted for qualifying income. A 30 day pay stub is always required- NO EXCEPTIONS.
  3. In order to use commission, bonus, or over time income, you must be able to prove a 2 year history of receipt with pay stubs and tax returns. If you don't have a 2 year history of the earning types, they cannot be used to qualify.
  4. If 25% of your income is commission or bonus, your recent years tax return is required and must include form 2106 (Form 2106 shows unreimbursed business expenses).

Self Employment

  1. If you own your business as an entity, you will need to provide personal and business tax returns
  2. If you have not filed your most recent year's tax return you will need to provide your extension request filing for your personal and business returns
  3. If you have not filed your most recent year's tax return, and you are closing on a home after April 15th, you will need a signed/dated Profit and Loss statement from your CPA on their letterhead for that year. A YTD Profit and Loss statement will also be required for the current year (this one doesn't have to be prepared by the CPA)
  4. If your income is increasing year over year, a 24 month average of your income will be used to qualify.
  5. If your income is decreasing year over year, a 12 month average of your income will be used to qualify. Also, a signed/dated letter of explanation for decreasing income will be required from your CPA



Sue Albritton
Coldwell Banker Mortgage Specialist


Lee Pinkoson, Alachua County Commissioner in this month's "Leader Insight"

by Jala Harris 24. August 2012 14:40

Dear Friends and Colleagues:

This month's Coldwell Banker Commercial "Leader Insight" interview is with Lee Pinkoson, Alachua County Commissioner.

Find out:
- About Lee's family history in Alachua County.
- What drew him to the fun world of politics.
- What is the most rewarding aspect of being a County Commissioner.
- What is the least gratifying aspect of being a County Commissioner.
- What he sees as the county's biggest challenge in the next 10-20 years.
- If he is running for re-election and if not, what would be next.
 - What Lee thinks makes Gainesville and Alachua County so special.

Click on the following link for the "Leader Insight" interview with Lee Pinkoson Lee can be reached at